You’re having trouble with a feature on your new cell phone, or there’s a glitch in your tax-preparation program. You call the company’s customer service, knowing full well you’ll just be more frustrated. And Sam, the representative, has an accent, meaning more difficulty. After awhile, though, you find the person easy enough to understand and both knowledgeable and patient with you. Voila! The problem is solved. The next day an evaluation arrives in your email. Do not ignore it. Take the few minutes to give the company your feedback, including how much you were helped. Give Sam’s name, and be specific about how friendly yet professional Sam was. Explain that you were regretting buying their product, but now, thanks to Sam, you’re happy enough to recommend it. Or whatever positive comment you can make about the person who made your life so much easier. Why? Because this faceless person takes pride in a job well done yet seldom gets recognized for it. And because your action fosters the idea of Dignity of Work.